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49ers come calling on 20th-ranked Cardinals

NCAA Basketball Betting Lines

12/05/2009 - Louisville, KY (Sportsbook Betting Lines) - The 20th-ranked Louisville Cardinals of the Big East Conference welcome the Charlotte 49ers of the Atlantic 10 to Freedom Hall this evening.

Charlotte enters this contest with a 5-1 record, and four of the five wins have come by double figures. Still, it is important to note that the lone loss came against Duke by a margin of 42 points, and considering that the 49ers were outclassed in that tilt, a similar result figures to be possible this evening. Afterall, the team's victories have come over the likes of UNC Asheville and Elon, a far cry from tonight's level of competition.

Louisville bounced back strong from its lone loss this season with an 80-48 romp over Stetson on Wednesday. The Cardinals are 5-1, and the schedule has been rather soft thus far. Rick Pitino's club will continue to play weak non- conference foes until Big East play begins on December 30th against South Florida. Clearly, league play will yield a number of stiff challenges.

It is somewhat surprising that Louisville owns just a narrow 16-15 lead in its all-time series with Charlotte. The most recent meeting took place in 2005, that being a 12-point Cardinal victory.

Shamari Spears, a transfer from Boston College, has clearly been the best player for Charlotte this season. The frontcourt standout is scoring 21.8 ppg on 58.8 percent shooting from the floor, and he is an 81.8 percent free throw shooter as well. Spears is pulling down 5.8 rpg and figures to draw plenty of attention from Louisville. The only other double-digit scorer for the 49ers is DiJuan Harris with 10.5 ppg. Charlotte is netting 78.0 ppg while limiting opponents to 74.3 ppg on 40.5 percent shooting from the field. Against East Carolina earlier this week, the 49ers got 17 points and six assists from Harris, while Spears finished with a mere 12 points. Phil Jones tallied 10 points and nine rebounds off the bench for Charlotte, which earned a 37-3 advantage in bench points and a 22-9 edge in fast-break points.

Louisville is scoring a healthy 81.0 ppg this season, and the team is limiting its opponents to 63.3 ppg on 38.7 percent shooting from the floor. Samardo Samuels is scoring 16.3 ppg to pace the Cardinals, as he is shooting 54.2 percent from the field. In addition to that offensive output, Samuels is pulling down a team-high 7.0 rpg. Edgar Sosa provides 14.0 ppg as the only other double-digit scorer on the roster for Pitino. Still, Jerry Smith (9.7 ppg) and Preston Knowles (9.6 ppg) are more than capable of pitching in offensively. Smith actually led the team with 17 points in the victory over Stetson last time out, while Samuels and Sosa tallied 15 points apiece. Louisville connected on 61.7 percent of its field goal attempts in that clash, including a 50 percent effort from three-point range. Defensively, the club forced 18 turnovers and permitted 35.4 percent shooting.


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Sportsbook Betting Lines

Who Makes the Sportsbook Betting Lines?

Las Vegas Sports Consultants (LVSC) is the world’s premier oddsmaking company and the most respected authority on making the lines. Mike Seba is a Senior Oddsmaker at LVSC and has been making lines for the last six years. In our extended interview, Seba explained that there are 4-5 oddsmakers assigned to make lines for each of the major sports (pro & college football and basketball; MLB, NHL, boxing, golf). Each of these oddsmakers bring unique opinions, strengths and weaknesses to the process. Oddsmakers at LVSC are professional sports junkies who love what they do and would probably do it for nothing if you asked them, but they do get paid for it. By necessity their approach is very research-oriented and concise, since with millions of dollars at risk there is little margin for error.

“You either have a passion for it or you don’t,” Seba said.

“The #1 thing for us is to make a line for each game that creates good two-way action. We do this by drawing from past experiences and applying them to current situations. People think it’s much more complicated, but it’s not. “

What are the Football Betting Lines Trying to Accomplish?

There is a common misconception that point spreads represent the oddsmakers’ prediction of how many points the favorite will win by. That is not the case at all – their intent is NOT to evenly split the ATS result between the teams; rather, their goal is to attract equal betting action on both sides. Stated another way, they want to create a line that half the people find appealing to bet one way while the other half find it appealing to bet the other way (known as ‘dividing the action’).

Divided action means the sportsbook is guaranteed a profit on the game because of the fee charged to the bettor (called juice or vig – typically $11 bet to win $10).

How the Opening Line Is Made

The opening line is the first line created by the oddsmakers, which is then sent out to sportsbooks. Of course there is an entire method to the madness on how the opening line is created. Seba explained that it all starts with each oddsmaker creating a line on each game based upon their own personal approach. This usually includes having up-to-date power ratings on each team.

Power ratings are the oddsmaker’s value of each team and are used as a guide to calculate a "preliminary" pointspread on an upcoming game. The power ratings are adjusted after each game a team plays. Examples of non-game factors that would require an adjustment to a team's power rating are key player injuries and player trades.

Once a game’s power rating based pointspread is determined, the oddsmaker will make adjustments to that line after considering each team's most recent games played and previous games played against that opponent. Also, adjustments are made after reading each team’s local newspapers to get a sense of what the coaches & players are thinking going into the game.

Since the oddsmaker’s ultimate goal is equally dividing the sports betting action, public perception and sportsbook betting patterns must be taken into account. For example, the public might have heavy betting interest week after week on a popular college football betting team such as USC. If an oddsmaker comes up with a preliminary line of USC -7, then an adjustment up to -7.5 or -8 would be made in response to the public’s expected USC bias.

The last step in the line-making process for each oddsmaker is taking one final look to determine whether or not the line "feels right." This is where common sense and past experience with how games are bet enters into the picture.

A round-table discussion among the 4-5 oddsmakers involved in making the line for each sport is then conducted and a consensus line is decided upon by the Odds Director before it is released to the sportsbooks. Of the 4-5 oddsmakers, generally the 2 most respected opinions are weighed more heavily by the Odds Director before he decides on the final line.

Why Sports Betting Lines Change

Once the opening line is released by LVSC, the individual sportsbooks decide if they want to make any adjustments before offering it to the public. Reasons for such adjustments include:

Experts working for the individual books having a strong opinion on the game

Individual books having players who consistently bet with certain tendencies (such as an extreme bias toward favorites or toward a certain popular team like USC)

The purpose of these adjustments, like all line adjustments, is to more equally divide the betting action.

Once betting begins, sportsbooks can adjust the line at any time. In doing so they attempt to make more attractive the team that is getting less action. By moving the line, sportsbooks can influence how the public bets on a particular game.

For example, if the pointspread on a game is 7 and most of the money is coming in on the underdog (taking the +7), sportsbooks will then move the number down to 6 ½ to try and attract money on the favorite.

Moving the line is the oddsmaker's effort to balance betting action, and often times such moves can have a major impact on a bettor’s decision. Oddsmakers can also change the line depending on various event-related factors such as player injuries or weather. Obviously, if the line comes out a week ahead of the event (which is the case in football), there is much that could happen during the week leading up to the event that could affect the line. Oddsmakers have to determine if any changes are necessary and send out an "adjusted line."

“The main objective is that our clients get equal action on both sides,” Seba said. “We’re not trying to pick the team that covers the spread, we’re trying to make it a coin flip, a tough decision (for the bettor). If we’ve done that, we’ve done our job.”

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